An Evaluation of Business Strategies Adopted by SMEs in Nigeria: A Case Study of Apo, Abuja Municipal Area Council

Aishatu Aliyu Umar

Abstract


The study examined an evaluation of business strategies adopted by SMES in Nigeria: a case study of Apo, Abuja Municipal Area Council. The population of the study was 100 respondents which comprises of owners and managers of the small businesses of the study area. The study adopted the entire population as the sample size, because the population is not large. 100 questionnaires were administered and a total of 80 were retrieved representing 80% of the total population and was used as the sample size. The analysis was conducted using chi-square descriptive statistical tool to test formulated hypothesis. The finding revealed that there is a significant relationship between business strategies adopted and the performance of SMEs in Nigeria. The study recommended Small scale business owners and managers should give more attention on competitive strategies as it will help the organization to gather information about potential threat and opportunity available to them so as to enable in the growth of the business.


Keywords


Business; Business Strategies; Small Scale Business

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DOI: http://dx.doi.org/10.20321/nilejbe.v4i10.167

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