Disruptive Technology and Consumer Attitude of Wood Work Firms in Port Harcourt

Akahome Joy, Ozuru Henry

Abstract


This study examined the relationship between the multi-dimensionality of disruptive technology and consumer attitude of wood work firm in Port Harcourt. Three hypotheses were formulated. To test the hypotheses, a survey of 245 respondents selected from 1720 Lecturers in University of Port Harcourt was carried out. Results showed positive relationship that exists between the dimensions of disruptive technology and consumer attitude. The study, therefore, concludes that disruptive technology could be a means of gaining strong competitive advantage in a wood work firms.


Keywords


Disruptive Technology, Consumer Attitude, Innovation, Belief, Motivation, Emotion, Wood Work, Port Harcourt, Nigeria

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DOI: http://dx.doi.org/10.20321/nilejbe.v5i11.172

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